Celebrating 5 Years! in Twitter on #capeTwitterDay 22 September 2012

Who would have known that Twitter would become so prominent in our global information society? When I first registered a Twitter account, I had a hunch this would become big, but so many millions and with such social impact? Pew Research Center says that 66% of adults online use social networking sites, with Twitter being one of these, but not even at 20% yet… What a story! And what potential for growth…

At the time (in mid-2007) I was using Twitter for a few months already with my personal account where I connected mostly with early-adopters of the network. I tweeted for the first time from @capetown on 22 September 2007 (5 years ago) and this was what I said:

I had registered the @capetown account a few months earlier and was watching the technology unfold – deciding how to use the account in the best possible way. And it was clear: I would limit its potential – to serve a broader societal purpose – if I applied it entirely for my own gain, for selfish use as a placeholder for my own ventures as entrepreneur and strategy consultant. So I opted to build an online community with the first hash tags #capetraffic and #capeevent making it easy to connect with capetonians – with the intention to unlock some commercial value later. Maybe soon.

So, to get back to my #capeTwitterDay: I invite you to share the day (Saturday 22 September) with me and celebrate how Twitter has changed the world of communication forever. Let’s give credit where and when it is due. I plan to capture your online contributions with a cool content curation app, RebelMouse: right here > www.rebelmouse.com/capetwitterday

On #Sep22 you can celebrate with @capetown in Twitter in any of the following ways:

– Host an informal tweet-up under the umbrella of #capeTwitterDay on Saturday 22 September
– Post a blog, or a podcast, about Twitter in one form or another and attach the tag #capeTwitterDay
– Mention a few of your favorite followers in Twitter
– Share your favorite app for Twitter with other users, or do a review of apps that may be helpful
– Help your mother, grandfather or co-worker into Twitter on #CapeTwitterDay
– Appeal to @Twitter @Feedback to give Cape Town status as a location for trend search
– Be part & co-tweet in Twitter on 22 September about #Twitter – tag #capeTwitterDay

Basically, anything Twitter will be acceptable on the day. Is it a special function? No – it is a celebration by anyone and everyone who wants to be part of it. Any brand, any PR company, any institution or individual (preferably from/in Cape Town) can join @capetown on 22 September, and be part of an annual crowd-sourced, online event of tweeting and meeting. Feel free to even organise something special for a special cause.

The only appeal is that you celebrate on the date itself (22 September) and always recognise it as an initiative of @CapeTown account in Twitter in any media release or at the event itself.

I remain excited about the potential of Twitter and other social networks, such as the new app.net, to connect people with each other, to break through social silos. We need it in society. We need it in Cape Town. On #Sep22 I will also launch my own contribution to build our community even more. Watch the tag…

Twitter itself is going through a few growth pains at the moment, and in a recent interview with its founder, I could see the commercial wheels starting to turn. The network has yet to capitalise on its connections and users. and it is taking the turn towards it: As Jon Swartz writes in Sci-Tech Today:

Twitter founder Jack Dorsey sees technology changing the future rapidly and seamlessly. He sees a cashless society, where transactions are done with smartphones; same-day delivery of goods ordered online or at retailers; the elimination of PCs in favor of smartphones and tablets; and the proliferation of data through cloud computing.

“Consider history,” Dorsey says in his soft-spoken, low-key manner. “Every technology was invented for one purpose: Enable humans to take actions faster.” And we are left with no doubt – the foundation for micro-transactions has been put firmly into place. It is a matter of time. Read the Story.

Thank you in advance! Be part of #capeTwtitterDay! I am appreciative of your following…. always.

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2 thoughts on “Celebrating 5 Years! in Twitter on #capeTwitterDay 22 September 2012

  1. Maria says:

    Great initiative! I’ve diarised the date, and will post a blog.

    Cheers!

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